Insights

Focus on driving sales through promotion While it may seem obvious, creating a marketing promotion to drive cash sales is the quickest...

New Zealand’s Consumer Price Index (CPI) has increased by 5.9% from the December 2020 quarter to the December 2021 quarter. It’s the...

When it comes to price setting it’s important to know the difference between markup and margin. Getting these concepts confused can lead...

Theo Smith’s determination and drive has seen him forge a hugely successful career over the past two decades, including being ranked as

Energised Electrical started when founders, Brook and Julia, returned to New Zealand in 2015 having spent three years in Australia...

Every now and then it pays to take stock of how your brand is performing and take steps to improve brand performance. Whether it's...

Is Lowering Your Price More Trouble Than It’s Worth? Thinking about giving a discount? Before you seek an easy win, a quickly signed...

Helping your team to reach their optimum can be complex and challenging but by working on your leadership skills, you can create the...

How to Deliver an Effective and Consistent Customer Experience using the SCOPE model Every client deserves the same high standards of...

The Achiever Matrix, created by Stephen Covey (Author of 7 habits of highly effective people), is made up of four quadrants and helps you...