Life is a series of experiences, challenges, and moments that shape our reality. Is your glass half empty or half full? This simple question highlights the different perspectives people can have in interpreting the same situation. Some might see it as half empty, focusing on what's missing or lacking. Others might see it as half full, emphasising what's already there, and being optimistic about it.
The glass half empty analogy can be applied to various aspects of life. For example, when faced with challenges, some people might dwell on the negative aspects and feel overwhelmed, while others might see opportunities for growth, learning and change. In relationships, some may focus on flaws and shortcomings, while others may appreciate the positives and work towards improvement. In a professional setting, some may see setbacks as failures, while others may see them as stepping stones towards success.
In the boat or on the land - depends which way you look at it...
Running a business often means we are striving for the bigger picture and let's face facts we can be time poor. As a business owner we need to stop, take a moment and consider both the employer and employee perspectives.
From an employer's perspective, priorities are often productivity, profitability, and operational efficiency. Maximising profits by managing costs, optimising workflow processes, and ensuring that employees meet their performance expectations are all part of the focus.
On the other hand, employees have their own perspectives, which may include job security, fair compensation, work-life balance, and career growth opportunities. Employees may also prioritise their well-being, job satisfaction, and work environment.
Taking a step back, listening and learning what’s important to your team can help shift perspectives and align goals and plans towards the bigger picture creating a harmonious and mutually beneficial working relationship which ultimately leads to better business.
It’s a 6 - No it’s a 9 …So what about the business/ client relationship?
Day to day business decisions are driven by factors such as sales, revenue, customer acquisition, and cost management. An owners perspective revolves around creating value, building brand reputation, and achieving financial objectives. Striving to provide quality products or services, maintain efficient operations, and stay ahead of the competition.
On the other hand, from the perspective of a customer, the main concern is obtaining value for their money and having their needs met. Customers prioritise factors such as quality, price, convenience, and customer service. They expect a positive experience, personalised attention, and satisfaction with their purchase. Customers seek reliable and trustworthy businesses that understand and meet their expectations, and they may switch to competitors if those expectations are not met.
For long-term success, meeting customer needs ultimately leads to increased sales and customer loyalty, benefiting the business’s bottom line.
Take a moment to stop and consider your clients perspective - what does your business look and feel like to a client? Are clients engaged? Do they return? Do they want more? Visualise yourself as the client and look at the steps through the sales process and how they can be improved.
Need help to gain a clearer perspective when looking at your business goals? Call us to make a time for a coffee to discuss your business strategy through our business coaching and planning services on 07 578 5416.